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Values as a lens

A big discovery Leadership teams in business often make is that they create organisation values but don’t really use them to their true potential. In this blog we are will show an example of a team that are using them to inspire a whole nation.

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leadership circle graphic
leadership circle graphic

Why use Values?

Within sustainably winning sporting teams we see the use of values to create the identity of teams and organisations and ultimately use them as a lens for appropriate behaviours, decision making and communication. In turn, enhancing team trust and confidence.

A great example of this is the most successful sporting team in the world, The New Zealand All Blacks. Like many sporting teams the All Blacks don’t just put words up in the gym or use them on a letterhead.

The Power of Values based Story telling

The All Blacks have managed to find a way to use value based story telling to drive the behaviours and hence culture of their team. The power of this has been that due to their high profile the All Blacks have acted as a Leadership Team to a Nation. As a consequence of this communication and role modelling they have been able to influence and enhance the culture of the whole of New Zealand population and as a result the country has got a reputation of over-achieving.

A selection of examples from the book Legacy

Plant Trees You Will Never See
This is focusing on the legacy of the team, and their responsibility to protect and enhance the reputation of the team while they are wearing the shirt. They want to leave it in a better place than when they were given the position.

Aim For The Highest Cloud
The All Blacks have high aspirations and believe that setting personal and team goals is crucial the what drives improvement.

Leaders Create Leaders
The captain is not the only one to make decisions on the field, there are leadership throughout the team. Responsibility is taken individually too. Empowering the individual by empowering them with the success of team.

Sweep The Sheds
Every team player stays after the game to clean the sheds (changing rooms), everyone is part of the team and no-one is above getting the small things done. A focus on staying grounded and repeating the team.

Plant Trees You Will Never See
This is focusing on the legacy of the team, and their responsibility to protect and enhance the reputation of the team while they are wearing the shirt. They want to leave it in a better place than when they were given the position.

Aim For The Highest Cloud
The All Blacks have high aspirations and believe that setting personal and team goals is crucial the what drives improvement.

Leaders Create Leaders
The captain is not the only one to make decisions on the field, there are leadership throughout the team. Responsibility is taken individually too. Empowering the individual by empowering them with the success of team.

Sweep The Sheds
Every team player stays after the game to clean the sheds (changing rooms), everyone is part of the team and no-one is above getting the small things done. A focus on staying grounded and repeating the team.

leadership circle graphic
leadership circle graphic

What Would Your Organisations Say?

By using story the All Blacks have been able to create meaning to their values and therefore accountability to live true to these values. In doing so, they are using them as a lens for the behaviours within their culture. Wouldn’t it be amazing if your organisation could do the same?

Are you ready to take control?

At Track Record we provide the skills to develop good habits, choose your mindset and take control of your choices.

Find out more about our Confident Leader Programme.

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