British Cycling, over the last ten years, has been one of the world’s most successful sporting teams and many point towards the application of the “Aggregation of Marginal Gains” as being one of our significant performance advantages. Examples that are frequently quoted coming from this approach are; each athlete having their own portable bed and taking it with them to each competition, being taught how to wash our hands by surgeons, each rider having their own bespoke carbon fibre shoes and each athlete and staff member having sessions with psychiatrists to understand their inner chimp…When Sir David Brailsford, Performance Director…
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